Technical definition: information produced on all levels of government, academics, business and industry in electronic and print formats not controlled by commercial publishing, i.e. where publishing is not the primary activity of the producing body -- from ICGL Luxembourg 1997; expanded in New York 2004
Practical definition: High-quality information created and shared outside the scholarly communications infrastructure of journals and traditional publishers; Reports, white papers, dissertations, conference papers, and data -- all things you won't find in PubMed!